Dating apps have revolutionized the way people meet and connect. With so many options available, it’s easy to feel overwhelmed by the sheer volume of potential matches. But what if there was a dating app that took a different approach? Enter Loop, a new dating app that puts the power of matchmaking in the hands of its users.
A Match Made in Loop
When Lea went on her first Loop date, she felt a sense of comfort that she hadn’t experienced before. The reason? Loop relies on users’ personal networks to make connections. In Lea’s case, five of her mutual friends suggested that she and her date would be a good match. While their connection didn’t progress further, it exemplifies how Loop works – using personal connections as the foundation for potential relationships.
Bringing Traditional Wisdom into the Digital Age
Loop aims to bring traditional Jewish matchmaking to the modern world. Co-founder Lian Zucker describes it as a digital facelift to a time-honored practice. Unlike other dating apps that rely on algorithms or proximity, Loop utilizes the wisdom of personal connections to facilitate meaningful relationships.
The Power of Personal Networks
Loop has quickly become the go-to dating app, especially within the Jewish community. It’s common for individuals from religious backgrounds to feel hesitant about using secular dating apps. Loop provides a solution, as it allows users to connect with their frum (religious) friends and tap into their personal networks. This makes it easier to join and use the app, knowing that people within your community can offer personal connections and potential matches.
An Unconventional Beginning
The founders of Loop themselves found each other through a mutual friend who set them up professionally. Their story illustrates the power of personal connections in creating successful ventures. Zucker and Blumenfeld, the co-founders, met through a man they both dated, whom they fondly refer to as the “OG Matchmaker.” This unexpected twist of fate brought them together and ultimately led to the creation of Loop.
The Loop Experience
On Loop, users create traditional dating profiles, but with a unique twist. Instead of swiping through random options, users connect with individuals from their contact list who are also on the app. This connection grants them access to their friend’s connections, creating a web of potential matches within their personal network. If a user finds someone they’re interested in, they can request their mutual friend to set up a conversation, and from there, the connection can flourish.
Inclusive and Community-Oriented
Loop isn’t exclusively for Jewish individuals; anyone can join. It encourages both singles and non-singles to participate, as the app relies on personal connections and set-ups. Parents and community members can also get involved in the matchmaking process. Loop provides a modern solution for individuals seeking to set up their friends, bridging the gap between traditional and contemporary matchmaking.
A Universal Appeal
While Loop has strong roots in the Jewish community, it has broader appeal. The founders believe that the concept of matchmaking transcends cultural and religious boundaries. They’ve discovered that matchmaking is prevalent in various communities worldwide, including Indian, Persian, Korean, and other Asian and South Asian cultures, as well as within religious communities like Mormons.
The Unexpected Success
Loop’s early success has surprised its founders, but they are immensely grateful for the app’s explosive traction, particularly within the Jewish community. It has become an honor for them to witness the app’s popularity grow. Loop’s unique approach to dating appeals to individuals who value personal connections and appreciate the ease of finding potential matches within their own social circles.
In a world where dating apps are abundant, Loop offers a refreshing and personalized way to meet new people. By leveraging personal networks and incorporating the wisdom of traditional matchmaking, Loop brings a modern twist to the age-old pursuit of finding love.